Can You Build Your Own Website? (Yes, You Can)

CAN YOU BUILD YOUR OWN WEBSITE? - YES YOU CAN!

By Buzz Roddy, Eastern Region Principal Councillor.

December 8th NYC Council Room of AEA - In an effort to help members more elegantly sail into the computer age, the Eastern Region Membership Education Committee sponsored a seminar entitled "CAN YOU BUILD YOUR OWN WEBSITE? - YES YOU CAN!"

"I'm a MAC…" declared the chiseled-jawed Jimmy Ludwig
"and I'm a PC," I countered (with a jaw not so chiseled.)

Buzz Roddy - PC user

Jimmy Ludwig and myself, fellow self-taught web site builders, hosted a seminar aimed at Members & Equity Membership Candidates (EMC's) who have thought a website might be a good idea, but had no idea where to start. Attendees were anxious about sticking their toes in the waters of the information super highway (pardon the mixed-metaphor) and were about 50-50 in their respective PC/Mac usage. Jimmy handled things from the MAC perspective and I, the PC. We fielded questions and tried to quash the fears of the web-phobic. In a lively 90 minutes, we went over how a website can burnish ones professional image and even directly lead to jobs. "Your website is a show," I said, "and you are not only the star, but the director and producer, as well."

Jimmy Ludwig - Mac user

"Why have a website at all?" asked one member. With the ubiquity of the internet in all areas of our business and much casting being done on-line, those who dismiss the web as a peripheral option will soon find themselves out of the loop and in the unemployment line. "We as performers have to keep in step with this technology," declared Jimmy, then holding aloft his iPhone, "in four years, even this will be out-of-date!"

Though not a technical tutorial, we went through the steps involved in getting ones website from being just an idea into a fleshed-out presence on the World Wide Web.

We cuddled up to dreaded terms like 'Domain Name,' 'Webhost' and 'HTML,' (Upon closer examination, they showed themselves to be not so threatening.) We discussed how building a website is a process and that it can cost very little money if you only do some homework. I saw not only the veil of trepidation lift from many faces, but the dawning of comprehension, and in some cases - even zeal.

Emphasizing the importance of keeping ones website current, Jimmy said "Having a website is like having a pet, you have to feed and walk it." Rather than an archival repository, it is better to think of a website as a living, growing document. And I always stress the importance of interactivity. It is good to have something for people to do on every page of a site. That said, just because one has a lot of mind-blowing technology at ones fingertips doesn't mean that one has to use it all. If your website is about you, the performer, don't overwhelm the reader's eye with too many animations; a list of your favorite movies or photos from your last trip to Mardi Gras. Both Jimmy and I are proponents of simplicity. My main rule of thumb - Make it fun, but always be professional.

Should I hire a professional web designer? Some came to the seminar pondering whether or not to hire a pro. Just as when interviewing a headshot photographer, asking to see past work is important, as well as making sure that you and your web designer are in accord about presenting your image. Cost, naturally, is an important consideration.

The questions from the floor came, at first with trepidation, much like the first day of Sex Education class. Web-wise, many felt embarrassed that they didn't know certain terms. Luckily, Jimmy Ludwig is the Dr. Ruth Westheimer of the web world and allayed any abashedness. As the room warmed up, questions came more rapidly as well as answers - not just from me and Jimmy, but from all over the room so that the seminar was more a dialogue than a class. As I said before, Jimmy and I are both autodidacts - everything we learned about web design was by trial and error. What we have learned is what works and what does not. For both of us our knowledge (and our websites) continue to evolve.

To paraphrase a common pop-psychology phrase, "Website design is a journey - not a destination." We gave a cursory page-by-page tour of our own websites and talked about desirable features: photos and resumes, of course, but we also touched on online video and audio demos and security. Many musical performers have need of web marketing for CDs (especially if they are not signed to a label). Some have club acts and want to keep fans updated. The web is an easy and low-cost way to accomplish all these. And in these days of blogs and instant disinformation, ones website can serve as a central source for press and official biographical info.

Jimmy, the MAC user, wanted to have apples available for snacks but thinking it would be partisan, we served oranges.

Buzz Roddy and Jimmy Ludwig are currently serving on Equity's National Council, (the governing body of the Association). Additionally, Buzz is a Vice Chair of the Eastern Region Membership Education Committee and Jimmy is Chair of the New Technology Committee. The Membership Education Committee presents seminars and workshops as a free benefit of Equity Membership. More seminars are planned - so check out the Equity website for specific dates and times.

from the Actors' Equity website December 17, 2008