Can You Build Your Own Website? (Yes, You Can)

CAN YOU BUILD YOUR OWN WEBSITE? - YES YOU CAN!

By Buzz Roddy, Eastern Region Principal Councillor.

December 8th NYC Council Room of AEA - In an effort to help members more elegantly sail into the computer age, the Eastern Region Membership Education Committee sponsored a seminar entitled "CAN YOU BUILD YOUR OWN WEBSITE? - YES YOU CAN!"

"I'm a MAC…" declared the chiseled-jawed Jimmy Ludwig
"and I'm a PC," I countered (with a jaw not so chiseled.)

Buzz Roddy - PC user

Jimmy Ludwig and myself, fellow self-taught web site builders, hosted a seminar aimed at Members & Equity Membership Candidates (EMC's) who have thought a website might be a good idea, but had no idea where to start. Attendees were anxious about sticking their toes in the waters of the information super highway (pardon the mixed-metaphor) and were about 50-50 in their respective PC/Mac usage. Jimmy handled things from the MAC perspective and I, the PC. We fielded questions and tried to quash the fears of the web-phobic. In a lively 90 minutes, we went over how a website can burnish ones professional image and even directly lead to jobs. "Your website is a show," I said, "and you are not only the star, but the director and producer, as well."

Jimmy Ludwig - Mac user

"Why have a website at all?" asked one member. With the ubiquity of the internet in all areas of our business and much casting being done on-line, those who dismiss the web as a peripheral option will soon find themselves out of the loop and in the unemployment line. "We as performers have to keep in step with this technology," declared Jimmy, then holding aloft his iPhone, "in four years, even this will be out-of-date!"

Though not a technical tutorial, we went through the steps involved in getting ones website from being just an idea into a fleshed-out presence on the World Wide Web.

We cuddled up to dreaded terms like 'Domain Name,' 'Webhost' and 'HTML,' (Upon closer examination, they showed themselves to be not so threatening.) We discussed how building a website is a process and that it can cost very little money if you only do some homework. I saw not only the veil of trepidation lift from many faces, but the dawning of comprehension, and in some cases - even zeal.

Emphasizing the importance of keeping ones website current, Jimmy said "Having a website is like having a pet, you have to feed and walk it." Rather than an archival repository, it is better to think of a website as a living, growing document. And I always stress the importance of interactivity. It is good to have something for people to do on every page of a site. That said, just because one has a lot of mind-blowing technology at ones fingertips doesn't mean that one has to use it all. If your website is about you, the performer, don't overwhelm the reader's eye with too many animations; a list of your favorite movies or photos from your last trip to Mardi Gras. Both Jimmy and I are proponents of simplicity. My main rule of thumb - Make it fun, but always be professional.

Should I hire a professional web designer? Some came to the seminar pondering whether or not to hire a pro. Just as when interviewing a headshot photographer, asking to see past work is important, as well as making sure that you and your web designer are in accord about presenting your image. Cost, naturally, is an important consideration.

The questions from the floor came, at first with trepidation, much like the first day of Sex Education class. Web-wise, many felt embarrassed that they didn't know certain terms. Luckily, Jimmy Ludwig is the Dr. Ruth Westheimer of the web world and allayed any abashedness. As the room warmed up, questions came more rapidly as well as answers - not just from me and Jimmy, but from all over the room so that the seminar was more a dialogue than a class. As I said before, Jimmy and I are both autodidacts - everything we learned about web design was by trial and error. What we have learned is what works and what does not. For both of us our knowledge (and our websites) continue to evolve.

To paraphrase a common pop-psychology phrase, "Website design is a journey - not a destination." We gave a cursory page-by-page tour of our own websites and talked about desirable features: photos and resumes, of course, but we also touched on online video and audio demos and security. Many musical performers have need of web marketing for CDs (especially if they are not signed to a label). Some have club acts and want to keep fans updated. The web is an easy and low-cost way to accomplish all these. And in these days of blogs and instant disinformation, ones website can serve as a central source for press and official biographical info.

Jimmy, the MAC user, wanted to have apples available for snacks but thinking it would be partisan, we served oranges.

Buzz Roddy and Jimmy Ludwig are currently serving on Equity's National Council, (the governing body of the Association). Additionally, Buzz is a Vice Chair of the Eastern Region Membership Education Committee and Jimmy is Chair of the New Technology Committee. The Membership Education Committee presents seminars and workshops as a free benefit of Equity Membership. More seminars are planned - so check out the Equity website for specific dates and times.

from the Actors' Equity website December 17, 2008

Unemployment Insurance Is A Right, Not Charity!

Unemployment Insurance – Get Your Money

By Buzz Roddy
Membership Education Committee

“Unemployment insurance is not charity – it is a right,” I hectored Members who attended AEA’s New York City seminar, “Unemployment Insurance – Get Your Money.” 
Many of us do not realize that while we are employed and drawing a paycheck, the employer is obliged to make contributions based on those earnings to the state Unemployment Insurance Fund from which U/I benefits are paid. To get it, all we have to do is put in a claim.

We are indeed entitled to this money, but how to navigate the byzantine protocols of the various states’ departments of labor?  What to do when Department of Labor claims specialists, unfamiliar with our category of employment, miscalculate or even deny our claims?

The October 7, 2013 seminar was hosted by the Membership Education committee. On hand was Unemployment Insurance (UI) expert Brian Curtis, Supervisor of Labor Disputes for the NY State Department of Labor.  Mr. Curtis walked us through eligibility, filing a claim, and getting ones benefit rate correct.  Possessing 36 years of experience and a gift of clarity, Curtis succeeded in delivering information in bite-sized chunks and answered members’ questions.  (In other hands, these two hours might have been a snore-fest, but the discussion was lively and enlightening.)  The seminar left Members empowered and even smiling with the knowledge that opening and managing an Unemployment Insurance claim is fully within their capabilities.

Some insights and advice:

•  UI is not charity.  It is a right.
•  UI applies to W-2 wages, not 1099 jobs
•  Your UI benefit rate is based on your past earnings
•  You can apply for UI benefits in the state that you live or in the states where you have worked
•  Keep good records (paystubs, W-2s, etc)
•  Can I work while collecting UI? (Answer: Yes—in certain circumstances)
•  Never send original documents to prove a claim
•  Learn the time constraints in opening or appealing a claim
•  Know your benefit rate to the penny before you file
•  If your benefits are denied – appeal. Never give up

So many actors who ask me about UI are either intimidated or ashamed about collecting.  There is no reason to be either.  Learning your states’ UI system and eligibility criteria, though daunting is not impossible.  And you, as a dues-paying member have help—and she has a name: Valerie LaVarco, Equity Business Representative for Unemployment/Worker's Compensation. She is your go-to unemployment insurance specialist. If you have a problem or question, contact her atvlavarco@actorsequity.org or at 212-869-8530.

Unemployment Insurance is for most of us a necessary bridge between jobs which allows us to keep up that dance class; pay the rent; eat.  And this money has been set aside for your use.

Now - get your money!

Reprinted from the Actors' Equity Website, October 2013

Who's The Boss?

Poll your average Equity Actor or Stage Manager on how their union runs its business and those that have an opinion at all will usually answer in adjectives: lousy, clueless, out-of-touch, and other such.  Is your elected leadership really so incompetent?

It seems that the only time most members even think about what Equity's Council does is when they run up against some ruling or policy that seems to impede their progress.  And the story that they hear is usually from the producer side.  They don't know what went into a decision we made from our end.  I will not venture to say that everything we do in Council is perfectly realized. We get a lot of things right, but we have some notable misfires over the years.  But most members have no idea what goes on in the Council room.

Of course member apathy is a factor, but who can blame rank and file members for not feeling more connected to their union's leadership?  This divide between the membership and Council is a recurring topic with us. We are often stymied as to what to do, though.

We need your help.  Consider the daunting responsibility that you have entrusted us with.  We are responsible for managing millions of dollars of your money.   We make policies that directly affect you and your way of doing business.  We negotiate the contracts that set the conditions under which you work and the minimum salaries.  You should take an interest.  After all, you're the boss.  Officers and Council serve at your pleasure.

Do you know that any AEA member, in good standing and without interest conflicts (i.e. you're not also a producer) can come and observe Council meetings and Board meetings?  (Each member of Council automatically serves not only nationally, but also as a member of his or her regional board)  We have a meeting of each of these bodies at least once a month.  All you have to do is call your regional office in advance of the meeting and show up.

We always notice when The Boss is in the room.  I encourage you to become more involved.  Any member can run for Council.  Of course, Council service is not for everyone.  It takes up quite a bit of time, for which one is not paid.  Aside from Council service, we have dozens of committees affecting Equity's dealings on policy on many issues.  I invite you to join one or more.  If you have an Equity-related issue, there is probably a committee which deals with that issue.  You do not need any special knowledge to join a committee - just a willingness to show up.  The time commitment is not overly burdensome and work always takes precedence over committee work.  It is usually satisfying.  Sometimes it is even fun.

If committee work is not for you, please attend the membership meetings in your region, if you can. Membership meeting are exactly that - meetings for and about the Members.  Council members are not even allowed to speak during the member discussion period of these meetings - we have to listen.

Stay informed.  Read Equity News.  You can get it in the mail or online. Register for the Member Portal of the AEA website so that Equity can stay in contact with you.  Write letters to Council.  According to our by-laws, all member letters must be read out loud to us.

Learn our names.  And when you see us at an audition or at rehearsal, tell us what you think, Boss.

Inferiority Complex

 

Inferiority Complex 

The Blacklist

The Blacklist

Actors and Stage Managers live in fear of it.

Many suspect that they're on one already.

Or on several.

The Blacklist (I capitalize it in appreciation of its enormity and ubiquity) looms huge in the consciousness of so many of my fellows and enmires them in a fen of fear and inactivity.  All of us seek to put on our party manners when coming face-to-face with a potential employer.  Once we have the job, we want the employer's experience with us to be positive enough that we might be considered for future work.  I am astounded at some of my confreres, normally gregarious and capable of manipulating the emotions of an audience of hundreds, that they attach so much significance to the slightest gesture, comment, article of clothing and are possessed with the idea that one of these bits of minutiae will affect their employment opportunities.

I can tell you, from experience, that barring something absolutely egregious, like sleeping with the director's wife or blowing the theatre up, that there is no blacklist. I will go further.  Our own individualities and quirks are what keep us ever present in people's minds - especially employers.

An example. I did a stunt in a feature film that I won't now name.  I was young and hungry, and this was a big Hollywood film. A nice feather in my cap. After my stuff was wrapped, I got a call from a casting director who casts background players, asking if I wanted to work. I said, 'yes,' and went for a wardrobe fitting.  The address seemed a familiar one, and when I arrived it was indeed, the wardrobe department of the same film I had just worked on.  Since I was fairly anonymous in the stunt I performed, I figured that this background work would be icing on the cake and no one would get hurt.  Well, I got busted. The background casting director called me, furious that I had taken this background work when I was already a principal.  I repeated to her my rationale about no one getting hurt.

It took a few days for my eardrum to recover from the sound of the phone being slammed down.  I figured that I had entered the oft-referred to blacklist which I was sure this casting director kept on her person at all times.  I could not have been more wrong.  For weeks afterward, that casting director called me constantly for work.  After some time she forgot why I was foremost in her mind.  I guess it proved true that old bromide that there's no such thing as bad publicity.

I was talking to a Stage Manager just yesterday who was asked by the artistic director of a theatre where she was working to do additional work out of the purview of her Equity contract, and for no additional money. She complied, thinking that if she refused, that artistic director might find a more willing (and cheaper, as this SM had been there for quite a few seasons) employee.  I got apoplectic for her.  "That's why you have a deputy!" I yelled.  She acquiesced and was later replaced.  A fellow SM who took umbrage and spoke up, did not submit to the boss's request and stillworks there. Coincidence? Luck?

Sometimes the only thing we have is the courage of our convictions.  Most of us have that voice in our heads, or in the pits of our stomachs that tells us when things are right or going wrong. Yes, the possibility always exists that we might piss someone off.  More often I have found that standing up for oneself is more respected than blithe complicity.  It also seems not only to not emplace one onto the non-existent blacklist, but on the whitelist (?) which seems to increase the frequency of work.

If we heed Polonius' advice and are true to ourselves we might find more and better work in the aggregate. I want to shake Actors who sell themselves short. There is one school of thought, too, which says that it's better to be feared, than liked. Let us not give up our considerable power.

The Future Of The Agenting Business?

Irving "Swifty" Lazar.  Agent extraordinaire.

Fast-talking, cigar-chomping, Swifty is the picture that many of us have when envisioning the archetypal talent agent.  The bombastic ten-percenter, to use Variety-speak.  Back in the day, there were hundreds of them, often occupying offices cheek-by-jowl in edifices along The Rialto; working the phones - later fax machines and email - and hustling to book their clients and collect however many ten-percent commissions were possible.

Nowadays, agents are consolidating, diversifying and integrating vertically.  Congloms like CAA, William Morris and ICM have become powerhouses that not only rep performers, but other creatives - below and above the line - and market whole packages which include almost every element in an entertainment project, from the script and stars on down to the day-players.  The specter of these behemoths getting too big and crushing the rank-and-file actor is one reason that (legacy) SAG voted not to approve their long-standing ATA agreement.  Equity and (legacy) AFTRA both have franchise agreements, but the actor's relationship with agencies has changed and we will never go back to the old model.

There used to be an ant hill-like traffic throughout New York City.  As breakdowns came over the wires, assistants would assemble packages of headshots; messengers would pick up and deliver same to the myriad casting directors and auditions would be appointed.  My mother was an actress.  In her day - the 1950s - one would "make the rounds" of agents and producers.  It was a personal, face-to-face business, and casting directors were the receptionists who pulled photos from a file cabinet drawer.

Today, with the advent of the daily Breakdown Services casting is almost exclusively via the web, and the movement of physical client materials is less now that the digital age is here. More and more, electronic submissions are becoming the norm - even for theatre jobs.  In Los Angeles it is now extremely rare for hard copy photo/resumes to make their way from agent to casting director.  More middlemen stand between the actor and his or her job.

There are exceptions, of course. Breakdown Services has a service called Actors' Access.  When casting directors are willing to have unrepresented actors submit themselves, they might post a breakdown on AA.  Usually these are postings for off-types, or for low-paying gigs, but every now and again an actor has an opportunity to self-submit for a choice job and the playing field is an equal one for represented and non-represented alike.

I always say, "my picture won't get me called in, but let me into your office and I will charm the pants off you." There is far less face-to-face in our business. Starting in the 1970s, especially with the advent of solitary women running offices as well as the decaying safety situation in cities like New York, office doors started staying locked.  ("Please place photos in mail slot," and the like.)  I was with one agency for three years before I actually met my agent!

I know what my capabilities and - dare I say - "type" are better than anyone else.  Perhaps it's time to introduce what has been a common practice in the UK for may years - that of the collective agency.  Collective agencies are registered with British Equity, which is analogous to the franchise agreements that American agencies have with the performers' unions.  They are run by actors, for actors.  Commissions go into a pot to run the agency and what is left over is shared.

This approach would not be for every American actor, but there certainly are a great many of us who would prefer repping ourselves and keeping the commissions.  Many of us want more of a control of our careers, and this would be one way to achieve that.  Actors' Equity has a robust franchise agreement and good relationship with its franchisees.  SAG-AFTRA, though, currently has no agreement with agencies who negotiate the extant SAG contracts.  Perhaps a good place to start?

Here a few websites for collective agencies in the UK: Performance Actors, Denmark Street Management, 1984 Personal Management.

Freelance

I have worked quite extensively in Europe and just returned from a tour in Germany.  We did 23 different cities in 6 weeks and put in over 4000  miles (6400 km). We had one stretch where we played a matinee in one town, did an evening performance in another, then back the following day to the first city and then the evening in the second city.  Only those who negotiated for it got any extra money, and no one got enough sleep.

One does not have to work long in another country before realizing that American actors have the best working standards in the world.  A few years ago, in partnership with Fédération Internationale des Acteurs or FIA, Equity hosted Sankwe Michael Nkambole, who was then the president of the National Arts Association of Zambia (NATAAZ).  We showed Michael around New York, took him to see a few shows and had him as a guest at one of our monthly Council meetings.  He let us in on the state of the theatre in his country. Many of our actors snicker at seemingly frivolous requirements like the "Equity cot," while in Michael's country, when a production there got a bit controversial, and angered faction burned the theatre down.

In Germany, the arts are state-supported.  Most medium to large city have a Stadtheater or city theatre, and each of Germany's 16 states or Länder have their own Staatsheater.  These facilities are as good or better than anything we have on Broadway.  Most have full staffs of stagehands, stage management, front of house personnel, actors, dancers, orchestra, ballet corps, etc.  Actors get a 2-year contract and are therefore civil servants.  The idea of a freelance actor for the most part, does not exist in the consciousness of those in the lively arts.  Though the romance of words like "Broadway," and "Hollywood" resonate with German actors, when I explain the day-to-day life of auditions, meetings, agents, staged readings and the realities of the 90/10 ratio of unemployed/working, they are horrified and grateful that they are where they are.

They still long for America, though.

Though my tour did not involve anyone blowing up the theatre, I was still wanting many of the standards and protections afforded me as an Equity member in the States.  Though the GDBA Genossenschaft Deutsche Bühnen-Angehöriger (the German theatrical union) certainly has its standards and practices, it is nowhere near ours.

American actors have the idea that they are out battling the elements all alone.  So many long for a greater feeling of community.  Do you remember before you had your Equity card?  Having the card seemed like an unattainable goal; one that was prized and coveted.  How long did it take for some of us to lose that sense of accomplishment and fall into the jaded, been-there-done-that feeling that being an Equity member is now but a veritable tax which one is subjected to.

I got involved in things Equity like many, in that I was angry and "wanted to tell those clowns down there" a thing or two.  Very quickly did I find that I could not only affect change for the greater good, (as well as my own) but that I was part of a very vital community of artists and business people.  Yes, I am a free lance - roaming the countryside plying my trade - but I am also surrounded by a collective populace heading in the same direction.  It's a voluble, passionate, gregarious and talented group.  And I am one of them.

You can be, too.  Go to a quarterly membership meeting; join a committee (there is a committee for just about any facet of life in the theatre; attend a Council or regional board meeting as an observer (any member in good standing has this right) or run for Council.  You will get back much more than you give.